Selling to Decision Maker – I know its hard, but damn, maybe you should listen more…me included!

Finding the decision maker is already a challenge, whether you using LinkedIn, Facebook or whatever platform.

On many sales courses, theirs always this thing about listen more, then speak to the client.

But sometimes I feel that this is never played out in real life, on the street, in the trenches.

There are so many cases in my day-day job, where people sell to me, and they go straight into sales mode, straight into creds mode, and divert off topic from there.

I sell as well, to my bosses to get approval or to get sign off on a business case, but i think the same tactic applies and that is first to listen to the problem that’s identified by the seniors, then react.

I think about it when i’m selling or pitching social media training for business, or a LinkedIn business training course,whereby i conduct a social media training workshop, to a decision maker…I have to listen firstly to what they actually want to achieve, then act on that.

I don’t go in pitching or just selling my skills or showcasing my creds without understanding the problem on the table. So why do so many folk out there do it??

It just creates a bad experience for all parties.

A suggestion and I welcome more suggestions so that i can sell or pitch my Linkedin Training for employees much better to the decision makers out there:

– Know the problem

– Address the elephant in the room

– Listen first

– Dont sell your creds in a LinkedIn message

– Connect with a decision maker on LinkedIn, and check what they are into on LinkedIn.

– Profile your ideal decision maker on LinkedIn

– Google the decision maker to create your targeted profile

These are a few unconventional ideas, that works for me.

Try it, or share your views and tips.

Munier Kearns