I receive so many LinkedIn Mails, with no call to actions, hard sales pitches, and long messages in the mail. I dont have the time to read all of them, and im sure you dont. I receive many requests stating that my LinkedIn mails dont work, and no one responds, well theres very good reasons for that.

My biggest gripe is that you are not saying how you can save me, or what benefit it is to me. So lets look at some scenarios.

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Use a personalized subject line. The subject line is the first thing the recipient will see, so make sure it’s attention-grabbing and relevant to them. For example, you could say “Saw your work on [project] and was impressed” or “I’m reaching out about the [job title] position at [company name].”

Start with a strong introduction. In the first sentence or two, introduce yourself and explain why you’re reaching out. For example, you could say “My name is [your name] and I’m a recruiter at [company name].” or “I’m a big fan of your work on [project].”

OR for a Business using InMail….My name is XYZ, working at XYZ. Im a big fan of the services that you offer such as the XYZ service. I offer services in Social Media and i think you can get more traction on FB by doing ABC, should increase ROI by at least 5%….whats your thoughts.

Do your research. Before you send your InMail, take some time to research the recipient’s profile. This will help you tailor your message and make a better connection. For example, you could mention a specific project they worked on, a skill they have, or a company they’re interested in.

Be specific about your request. What are you hoping to achieve by sending this InMail? Are you looking to connect with the recipient, learn more about their career, or invite them to interview for a job? Selling your services? Be clear about your intentions so the recipient knows how to respond.

Keep it short and sweet. People are busy, so don’t make them read a long InMail. Get to the point quickly and concisely. For example, you could say “I’m interested in learning more about your experience in [industry].” or “I’d love to chat with you about the [job title] position at [company name].”

Or a Business using Inmail.…Im an Accountant and I save companies 10% on their bottom line by focusing on XYZ, like I did for the following companies ABC…I could do the same for you by focusing on ABC, whats your thoughts.

Use a friendly and professional tone. You want to sound approachable and genuine, but you also want to maintain a professional tone. Avoid using slang or informal language.

Proofread your message. Before you hit send, make sure to proofread your message for errors in grammar and spelling. A well-written InMail will make a good impression.

Ask a question. Ending your InMail with a question is a great way to keep the conversation going. For example, you could say “Would you be interested in learning more about our company?” or “Do you have any questions for me?”

Follow up. If you don’t hear back from the recipient right away, don’t give up. Send a follow-up message a few days later. This shows that you’re still interested and that you’re persistent.

Be patient. It takes time to build relationships and find the right candidate. Don’t expect to get a response to every InMail you send. Just keep at it and eventually you’ll find success.

Here are some additional tips that you may find helpful:

• Use keywords in your subject line that the recipient is likely to search for.
• Use active voice and strong verbs.
• Avoid using jargon or technical terms that the recipient may not understand.
• Use a call to action at the end of your InMail, such as asking the recipient to reply, connect with you, or visit your website.
• Track your InMails and measure your results so you can see what’s working and what’s not.

By following these tips, you can write LinkedIn InMails that are more likely to get a response.

Munier Kearns

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