Ah, the elusive decision maker, the gatekeeper to business opportunities, the unicorn of LinkedIn connections. As an expert with over a decade of experience in navigating the treacherous waters of professional networking, I’m here to enlighten you on how a small business can connect with these decision-making creatures. Get ready for a comedic journey of awkward icebreakers, unexpected encounters, and shameless charm in the world of LinkedIn!

The Awkward Icebreaker: Breaking the Ice Without Breaking Your Reputation:
Approaching a decision maker can be as nerve-wracking as wearing a Hawaiian shirt to a black-tie event. But fear not, small business warriors! To break the ice, you need an icebreaker that’s witty, memorable, and not cringeworthy. For example, sending a message like, “Did you hear about the decision maker who moonlights as a salsa dancer? I hear their moves are as smooth as their business negotiations!” Remember, a little humor can go a long way in capturing their attention.

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Serendipitous Encounters: When You Stumble Upon Decision Makers in Unlikely Places:
Sometimes, the best connections happen when you least expect them. Picture this: you’re waiting in line for your favorite cup of coffee, and suddenly, the person in front of you strikes up a conversation about their business challenges. Lo and behold, it’s a decision maker! Embrace the randomness, engage in a conversation, and drop subtle hints about your own small business. Who knows, you might just end up with a meeting over lattes and a deal in the making!

LinkedIn Groups: Where Decision Makers Gather Like a Cult of Business Awesomeness:
LinkedIn groups are like secret cult gatherings where decision makers unite. Find the groups that cater to your industry or interests, and become a regular participant. Engage in discussions, share valuable insights, and occasionally sprinkle in some comedic charm. Before you know it, decision makers will notice your wit and expertise, making it easier to strike up a conversation and forge a meaningful connection.

Recommendations: The LinkedIn Equivalent of Virtual Wingmen:
LinkedIn recommendations are like virtual wingmen, swooping in to vouch for your skills and character. When a decision maker stumbles upon your profile and sees glowing recommendations, it’s like hearing a chorus of angels singing your praises. So, don’t be afraid to ask colleagues, clients, or even your pet goldfish to write a recommendation that showcases your awesomeness. Just make sure your goldfish has impeccable grammar.

Shameless Flattery: When All Else Fails, Butter Them Up:
When connecting with a decision maker, a little flattery can go a long way. Be creative and genuine with your compliments. For example, “I must say, your strategic decision-making skills are as impressive as your impeccable taste in penguin-themed office decor!” Remember, decision makers are human too, and they appreciate a good ego boost. Just make sure your compliments don’t veer into the realm of awkward or creepy. No one wants that.

Humor: The Secret Weapon of Connection:
Humor is the secret weapon in your arsenal of connection strategies. Use it wisely and appropriately. A well-timed witty comment or a cleverly crafted joke can break down barriers, make you memorable, and create a genuine connection with decision makers. Just remember, humor is subjective, so tread lightly and be prepared to pivot if your comedic brilliance falls flat.

Conclusion:
Connecting with decision makers can be a daunting task for small businesses, but with a dash of humor, a sprinkle of charm, and a pinch of serendipity, you can win their hearts and seal those lucrative deals. Embrace the awkwardness, take risks, and remember that connecting with decision makers is as much about building relationships as it is about showcasing your business. So go forth, my comedic LinkedIn warriors, and may the laughter be your guide as you woo decision makers with your small business magic!

Munier Kearns

Shout if you need help!