Winning on LinkedIn and going viral requires a blend of authenticity, creativity, and strategic content. Here are some tongue-in-cheek tips with real substance to help you achieve LinkedIn stardom:

1. The Hashtag Alchemist: Master the art of hashtag sorcery. Sprinkle trending and relevant hashtags in your posts to increase visibility. Just remember, too many hashtags can look like you’re trying too hard. #HashtagWisely
2. The Trendy Trailblazer: Ride the wave of LinkedIn trends like a pro. Participate in popular challenges or discussions while infusing your unique spin. Remember the “LinkedIn Photo Challenge”? Don’t miss the trend train! 🚂
3. The Connection Magician: Expand your network strategically. Connect with professionals who share your interests or industry. Be genuine, and don’t treat connection requests like Pokémon cards. Quality over quantity!
4. The Punny Maverick: Incorporate humor and puns in your posts, but keep it professional. Showcase your wit while shedding light on real industry insights. “Why did the marketer bring a ladder to the bar? To reach the targeted audience!”
5. The Visual Storyteller: Share captivating visuals, but ditch the clichés. Infographics, videos, or compelling images can tell a story that resonates with your audience. Just don’t post a stock photo of “happy professionals” clinking glasses!
6. The Thought-Provoker: Pose thought-provoking questions and share controversial opinions (respectfully). Stir up discussions that showcase your expertise. “Is the Oxford comma the hero or villain of grammar?”
7. The Hero of Honesty: Share relatable behind-the-scenes stories. Show the human side of your professional journey. “Just spilled coffee on my tie before a big presentation. Crisis averted with Jedi-level napkin skills.”
8. The Guide Guru: Provide value through mini-guides or “how-to” posts. Help your audience solve a problem or learn a new skill. “How to Survive Monday Meetings: Step 1 – Pretend to be awake.”
9. The Story Whisperer: Narrate anecdotes that tie into professional lessons. “The time I spilled ink on my job application taught me the importance of proofreading.”
10. The LinkedIn Wizard: Engage meaningfully with your audience. Respond to comments, join conversations, and express genuine interest in others’ posts. But remember, a wizard never reveals all their secrets!

Creating a LinkedIn business page is a great way to promote your business and connect with potential customers and partners. It’s also a good way to share your company’s culture and values, and to attract top talent.

To set up a LinkedIn business page, follow these steps:

1. Go to the LinkedIn homepage and click the “Work” icon in the top right corner.
2. Scroll down and click “Create a company page.”
3. Select the type of page you want to create: Small business, Medium to large business, Showcase page, or Educational institution.
4. Enter your company’s information, including your company name, website, industry, company size, company type, and tagline.
5. Click “Create page.”

Once you have created your page, you can start adding more information, such as your company’s logo, description, products or services, and location. You can also add employees to your page as administrators or managers.

Here are some examples of what you can include in each section of your LinkedIn business page:

• Company logo: Use a high-quality logo that is representative of your brand.
• Company description: Write a brief overview of your company, including what you do, who you serve, and what makes you unique.
• Products or services: List the products or services that you offer. You can also include links to your website or product pages for more information.
• Location: Add your company’s physical address and website address. You can also add a map to your page.
• Employees: Add your employees to your page as administrators or managers. This will allow them to post updates on your behalf and interact with your followers.

Is LinkedIn business page free?

Yes, creating a LinkedIn business page is free. However, there are some paid features that you can use to promote your page and reach a wider audience. For example, you can run LinkedIn ads or sponsor your page in search results.

What is the difference between LinkedIn account and business page?

A LinkedIn account is a personal profile that you use to connect with other people on LinkedIn. A LinkedIn business page is a profile for your company or organization.

LinkedIn accounts are used to network with other professionals, search for jobs, and learn about new opportunities. LinkedIn business pages are used to promote your company, share content, and connect with potential customers and partners.

Here is a table that summarizes the key differences between LinkedIn accounts and business pages:

Feature	LinkedIn account	LinkedIn business page
Purpose	To connect with other professionals	To promote your company
Audience	Other LinkedIn members	Potential customers and partners
Features	Can connect with other members, join groups, and search for jobs	Can share content, post updates, and run ads

How do I create a LinkedIn company page without a personal profile?

To create a LinkedIn company page without a personal profile, you can use a Sales Navigator account. Sales Navigator is a premium LinkedIn feature that gives you access to advanced search and sales tools.

If you have a Sales Navigator account, you can create a company page by following these steps:

1. Go to the LinkedIn homepage and click the “Sales Navigator” tab at the top of the page.
2. Click the “Accounts” tab.
3. Click “Create new account.”
4. Select “Company” from the list of account types.
5. Enter your company’s information, including your company name, website, industry, company size, company type, and tagline.
6. Click “Create account.”

Once you have created your company page, you can start adding more information and interacting with your audience.

If you do not have a Sales Navigator account, you will need to create a personal LinkedIn profile before you can create a company page. However, you can keep your personal profile private and only use it to manage your company page.

Conclusion

Creating a LinkedIn business page is a great way to promote your business and connect with potential customers and partners. It’s also a good way to share your company’s culture and values, and to attract top talent.

Creating a LinkedIn business page is free and easy to do. You can follow the steps above to create your page and start adding more information.

The key is to be yourself, create content that resonates, and engage with your audience authentically. Keep your content relevant, insightful, and sprinkled with a dash of humor. And don’t forget, even if you don’t go fully viral, meaningful connections and engagement are still solid wins on LinkedIn!

Munier Kearns

Shout if you need help!